Donor Connection Guide: Why Engagement Isn’t Enough

Strong donor relationships are the cornerstone of successful fundraising. Traditional engagement strategies, however, can feel transactional – failing to create the deep, meaningful connections that drive long-term impact.

This guide will shift your perspective from mere engagement to genuine connection, offering insights and practical steps to foster lasting relationships with your donors.

Written by Mallory Erickson, certified fundraising coach, speaker, creator of the Power Partners Formula, author of What The Fundraising, and host of the podcast by the same name.